Cobble Hill couple whips up pandemic baking interest into French bakery enterprise
July 27, 2021, 2:37 a.m.
Updated on: 07/27/2021, 2:37 am
A hobby turned into a lucrative business for a Cobble Hill couple who turned their croissants into cash.
The two-person cottage bakery, which began in an apartment, will move to a sales area in autumn.
Longing for a piece of home, Gautier Coiffard and his wife Ashley started baking during the pandemic.
“He missed French bread the way he used to eat it in France,” explains Ashley Coiffard.
It was a new experience for the engineer by day.
“I’ve always liked to cook, but not necessarily bake, and yes… No, it was a challenge for me to make bread the way I like it, and then some other people liked it,” recalls Gautier Coiffard.
The bread went down so well that the couple decided to turn it into a sideline and conjure up not just bread, but croissants and other pastries in the hopes of being able to pay for their upcoming wedding.
“In the end, we paid for the whole wedding with the money we made from the croissants,” says Ashley Coiffard.
The demand for French baked goods grew, and they realized it was time to open a shop aptly named for the place where it all began – L’Apartement 4F, after the place Gautier says Coiffard that it all started – – Apartment 4F.
With a row of empty storefronts on Montague Street, the couple say the Brooklyn Heights Association contacted them about a storefront because they believe the block really needs a bakery.
“They asked if we were looking for a room. Just a week before we decided it was time to move into retail space, we took them down Montague Street and this is the only place at that we had a really good feeling, “says Ashley Coiffard.
The space will allow customers to watch the handcrafted batches of bread and candy, with space to be seated.
Gautier and Ashley Coiffard want to open the bakery by mid-November.