Faux unfavourable critiques wreaking havoc on native enterprise :: WRAL.com

For years, Google, Yelp, and Amazon have battled fake reviews, and now Nextdoor too.

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>>> THE NEW EVICTI OF THE CDC >>> THIS YOUNG MAN HAS WORKED HARD AND HAS NOW GAINED NEW CUSTOMERS. THEN MET A SERIES OF FAKE ONLINE REVIEWS AND WANT TO SHARE WHAT HE LEARNED THE HARD WAY. >> Reporter: WHO THINKS DIRTY HEADLIGHTS CAN LEAD TO DIRTY TACTICS FOR A REVIEW. NOW NEXT DOOR IS FIGHTING YOU. >> I BELIEVE I WAS A JUNIOR IN UNIVERSITY WHEN I STARTED THIS. >> Reporter: HIS SIDE JOB, THE DIRTY OLD HEADLIGHTS REACHING LIFE. HE SOMETHING weird happened to a glowing review from a customer next door. HE NOTE COMMENTS FROM EIGHT DIFFERENT ACCOUNTS ASKING HIS PROCESS. POST ALSO RECOMMENDED ANOTHER LOCAL COMPANY. >> After thinking about how fishy these profiles are, I reverse the image search. WHEN I SEARCHING GOOGLE FOR ASHLEY JOHNSON I came across a CONSULTING FIRM IN TAMPA BAY, FLORIDA. WHEN I LOOK FOR A HARRISON SON I FIND SHE DIED IN 2014. IT SAID IT WAS WRITTEN TO NEXT DOOR IN 2019. Obviously, SOMETHING OF THIS IS GOING ON. WE REACH CHRIS ANDERSON FROM UC BERKELEY WITH A SCREENSHOT OF HIS PROFILE AND HIS COMMENTS, TO WHICH HE REPLIES, THAT IS DEFINITELY NOT I THANK YOU FOR NOTING ME. >> Reporter: THAT’S CALLED REVIEW HIJACKING AND MORE HAPPENS OUTSIDE THE & WHAT I TELL PEOPLE IS TO WATCH THE SEVERAL PLATFORMS. >> Reporter: JASON BROWN KNOWS EVERYTHING. IF HE ESTABLISHED A BUSINESS TO REMOVE FAKE ONLINE REVIEWS, YOU MAY ORDER A COMPANY TO PUBLISH FAKE POSITIVE REVIEWS OR FAKE NEGATIVE REVIEWS. THIS TIME WITH NEXT DOOR WAS THE FIRST TIME I SEEN IT AT NEXT DOOR. >> Reporter: WHO IS THERE? >> USUALLY A LOCAL COMPETITOR, A FORMER EMPLOYEE OR SOMEONE WITH AN AX TO GRIND. >> Reporter: WE NEED THIS SITUATION EXACTLY WHEN WE READ REVIEWS. >> AS LONG AS THERE IS AN INCENTIVE TO EARN MONEY, IT WILL CONTINUE UNTIL THE PLATFORM BEGINS TO POLICY ITSELF. >> Reporter: HE DISPLAYED THE BAD ACTORS IN THIS NEXT THREAD BY ADDING HIS RESEARCH TO THE POST SO THAT NEGATIVE REVIEWS FROM THE READER SEAT BECAME WRONG. >> AFTER ALL OF THEM HAVE BEEN CALLED, THEY HAVE BEEN DELETED. >> Reporter: COMMENTS AND ACCOUNTS AGAINST >> THERE IS A LITTLE NECESSARY. >> Reporter: ESPECIALLY BECAUSE HE SAID THAT THERE ARE MANY HEADLIGHTS. >> AND THERE IS BEFORE AND AFTER. >> Reporter: WE TALKED TO THE OWNER OF THE OTHER EXPERT COMPANY. HE SAID HE HAS HONESTLY LOST WHAT HAPPENED BUT WOULD LOOK THROUGHOUT IT. WE TALK TO THE NEXT DOOR. A SPEAKER SAID YOU WOULD CONTINUE MONITORING IT BUT USERS HAVING PROBLEMS SHOULD

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